Guess what? I got a puppy. He’s a shih-tzu, his name is Blue and he is the cutest little thing you will ever see. Fact.
The truth is, we weren’t looking to buy a puppy that day. It was a random decision to stop off at a pet store. All we wanted to do was “ooh” and “ahh” at the cute, little puppies. We’ve done this so many times in the past and never walked away with a puppy.
So what was different this time? Besides Blue’s obvious cuteness, why did we choose him? What made us fall in love with him? It’s pretty indescribable, but there was just something about him. An “x-factor”, if you will. His attitude and energy was different to all the other puppies we have ever seen. We couldn’t go home without him. The moment we met him, he was a part of our family.
And so it got me thinking … what is the “x-factor” of my business? What makes my products and services so irresistable that people can’t help but purchase from my store? It has to be more than just “great actions”, right? In the same way that it had to be more than just a “cute puppy”. There has to be an “x-factor”. My store has to have an attitude and energy like no other. It has to feel right.
In your business, how can you make it “feel right” for potential customers? How can you inject an attitude and energy like no other? What is your “x-factor”? Tell me all about it in the comment section below, I’m dying to know your opinions on this!