Two months ago I made one change to my business and it helped me make more money in ONE WEEK than I usually made in a whole MONTH.
You see, I first opened my online store for my Photoshop Actions back in October. To be honest, I had never sold anything online before – and I had no clue what I was doing. So I took the lazy route and made a website that lacked a certain professionalism and “oomph”.
A few months later, one of my good friends brought it up to me that I should consider revamping the online store. UGH!
Honestly, I wasn’t very interested in changing the website because as you know – putting a website together is hard, stressful and time consuming!
But I knew she was right. The website didn’t show off just how amazing my Photoshop Actions really are. So I spent some time thinking about the right way to present my online store to the world, and I created a brand new website. It looks HOT. (you can see it here!)
After improving my website, my sales multiplied by FIVE. That’s a lot, don’t you think? (Pretty significant if you ask me.)
This experience helped me learn such a valuable life-changing lesson:
Your website and the way you present yourself to the world online MATTERS.
Be honest with yourself. Does your website represent you and your business the way you want it to?
If not, let me tell you about the THREE WAYS you can take charge of your website and truly shine online. You can hear all about it in this video:
See? Now that you know the three necessities to a successful website, you can keep people on your page for longer which will in turn increase demand for you as a photographer! And an increase in demand? Well, that leads to an increase in price.
And don’t forget to leave me a comment below letting me know which companies you use for your website – and which of the three concepts mentioned in the video you need to work on the most!
P.S. Isn’t it ironic that this Chatty Tuesdays just so happens to land on the launch date of my new website? Big post about it coming soon! Melissa Love and I have been working so hard, we hope you LOVE it!