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Are you scared of Marketing?

Tuesday, July 10, 2012 Posted inALL,BUSINESS,CHATTY TUESDAYS


Hey lovers,

Let’s address the big, scary nine letter word: MARKETING.

I used to be so scared of this word that the first time another professional photographer asked me what I was doing to market my business I responded cluelessly with, “What do you mean?” … and I have a DEGREE in Marketing! That tells you just how intimidating that nine letter word can be!

Soon I realised that it was just my silly mind building obstacles because secretly I didn’t want to have to deal with it. I knew exactly what marketing was and I knew a lot about it (having spent three years of my life studying it). So I had zero reason to feel intimidated by it.

So let’s all put our excuses aside and tackle marketing head on.

I have put together a four step process on how to be a better marketer and it was made just for you. The trick? To think of it creatively. I know you’re a creative person, so let’s try channelling all of that good creative energy onto the four steps outlined in this video:


RAWR! Let your inner creative marketing tiger run free ;) (that’s a tweetable!)

As usual, if you love it please share this blog post with your lovely friends. I know they’ll thank you for it.

Big hugs and I hope you have an inspirational week!
xoxo
Alex

P.S. ”Think of it like throwing darts at a dart board. In order to hit the bulls-eye, the target must be clearly identified.” - Lisa Angelettie

Posted inALL,BUSINESS,CHATTY TUESDAYS

  • http://www.kirabo.dk Kira

    Wow, I love your Chatty Tuesdays :) You do inspire, and I admire how you have so much energy to spread your knowledge and inspiration. Thank you so much!

    Love from Denmark

  • http://www.maifotography.com Mai

    Alex. Im so glad to see this video.
    You literary answered and pointed out what I needed to hear.
    My strategies are not working enough yet. and I def need to do something new. but you already gave me some hints in this video. LOVE it, Alex.

    this video is going to be on my blog today! :D
    aaaaaand also it will be on life-time FAVORITE video. ♥♡

    Thank you so much for your inspiration.
    hugs and love,
    Mai

  • http://www.maryjanesandgaloshes.com taylor

    Hey Alex,
    You are so adorable! Thank you for the wonderful advice and ideas. I appreciate the videos you take the time to make. Not to be off topic ;) but what shampoo/conditioner do you use? Your hair looks so light and bouncy.

  • http://www.nicolecordeirophotography.com Nicole

    Alex, this is exactly what I needed to hear right now, thank you!! I too have a degree in marketing and have no problem marketing for other businesses, but when it comes to marketing myself, I’ve been blocking up. Now I’m just going to get over it and jump in. So thank you for the motivation I needed.

  • http://samanthakurtz.com Samantha

    I’m a college student studying Strategic Communications, which if you don’t have any idea what that is, most people don’t, it’s a combination of Marketing, Journalism, Public Relations and Advertising. Every point Alex has hit I have learned, in some form or another, through my major. What’s awesome is that I pay incredible amounts to obtain this information and Alex gives it away for free! So thanks Alex!

    It’s such an important part of running a business and I think often a lot of people tend to forget or get lazy to do it. I am one of those people too at times. In my business I don’t market too often especially when I am in school. I rely heavily on word-of-mouth marketing. I’ve gotten many new clients from my old/continuous clients and it’s an amazing feeling knowing you made those previous clients happy enough that they recommend you to everyone. So not only do you get new clients, your confidence in your work increases. Win-win.

    I’m definitely going to focus more on the other tips Alex provided and hopefully won’t rely solely on word-of-mouth marketing.

  • http://triciavictoriaphotography.zenfolio.com Tricia

    You’re amazing. Thank you SO much for sharing this. You’re such an inspiration!

  • Brittany

    Once again you have provided an excellent video alex! I am so inspired by this video I have written points down meantion and intend to put them to work with my business asap! Marketing is such big thing with my business and something I really need to focus on to get me where I want to go. Thank you so much for inspiring me once again on how to market my business and make it better. You are such an amazing person! :)

  • http://www.lovemonika.com Monika Greenaway

    Hi Alex!
    This is fabulous info! I have set aside time to fully go through the areas you talked about and to identify my target market and to figure out how to get my ideal clients to take the action steps they need to be informed and to take action! THANK YOU! MUAH!