Irreplaceable. Remarkable. One-of-a-kind.
These are the words I strive to achieve in my business. Why? Because these three words describe every business that I personally love.
My favourite businesses have these beautiful qualities about them that not only make them stand out from the crowd, but leave me feeling addicted, wanting more, feeling like I never want to leave them as a customer.
What do these businesses have in common? They all provide an excellent customer experience, one that, quite frankly, leaves their competitors far behind.
These are the kinds of businesses that I strive for Alex Beadon Photography to be on the same level as.
Obviously, I have a very long way to go, but today I did an exercise with myself that really shined some light on the areas of my business that I could improve on, and I thought they might help you, too.
It all stems from one idea. Put yourself in your customers’ shoes.
Would you hire yourself?
Be real here.
Would. you. hire. yourself?
If not, why not?
Think about the last time you thought to yourself, “Oh my gosh, I have to buy that!” … What brought about that feeling of the product or service being absolutely necessary to buy? What did that business do to make you feel that way? What can you learn from that experience and implement in your own business? What feelings do you evoke in potential customers?
And let’s say that you would hire yourself.
What would the experience be like? Remember, put yourself in your customers’ shoes. Pretend as though you go through the whole experience with your company in the same way that they do. Is it an exciting experience? Is it a remarkable experience? Is it so amazing that when you leave you HAVE to tell all your friends about this incredible experience you just had?
Let’s admit it, no matter how great of an experience you provide there’s always room for improvement.
Be specific, my friend. Really ask yourself these questions, and really answer them.
What could you do to improve the experience for your customers? What feelings do you evoke pre-purchase? Are they strong enough to result in actual purchase? Is this purchase a PASSIONATE purchase? What could you do that is so different, unique and fun that they would have no choice but to talk about it to all of their friends? What would YOU want to experience as your own customer?
Remember – in regards to customer experiences, there really aren’t any rules. Have fun with it, think outside the box, and remember to avoid “normal” at all costs.
Normal is boring. And boring does not result in passionate purchase.
Remember what Coco Chanel says, “In order to be irreplaceable, one must always be different.”
Big, huge hugs my lovelies!