So … I go to Chipotle. A lot. It’s what I like to call, “Classy fast-food” and it’s where I LOVE to eat lunch. (Vegetarian burrito? Yes please!) Lately I’ve been going there so often that I’ve started to take note of a variety of things that they incorporate into their business, and I’ve started to wonder how these things apply to my own business. Today I want to talk about one thing in particular. The way you make your clients feel.
The other day I went to Chipotle and was blown away by the friendliness of the staff. They were all so happy and cheerful, I was served with the biggest smiles I have possibly ever been served with, they were polite and attentive to all of my requests and went above and beyond to build me the perfect burrito. They were so nice and so happy. As I took my seat I couldn’t stop thinking about how nice they were and what a positive impact it made on me. Their happiness somehow made me feel happier. I started eating my burrito and bite after bite I realised that this was hands down the best burrito I had ever had at Chipotle’s. I was blown away and couldn’t help but think that their contagious happiness had put me in a better mood and state of mind which, in turn, made me enjoy my burrito more than I usually would.
Somehow the happiness of their staff had made their burritos taste better. It made me want to stay. It made me want to eat more. It made me want to come back again for dinner. It made me LOVE Chipotle even more than I already do. And for Chipotle – this is a HUGE win. All because they made me feel good.
How can you apply this lesson to your business? What feelings do you wish to leave your customers with after a shoot with you? What can you do to encourage your customers to feel this way during the shoot? How can your business radiate happiness and positivity to make your clients feel happy and positive? Making your clients feel a certain way is strong enough to have an impact on their lasting impression of you, your brand and your business. This is totally worth it!
Make a list of TEN things you could do to make your clients feel the way you want them to feel when consuming your product. I’m hoping for everyone to get involved so that we can all stir up some great ideas for us to incorporate into our businesses!