I read a blog post by Seth Godin this morning entitled, “Your Competitive Advantage”. The truth is, as a photographer in an ever growingly competitive industry, you must take time to identify your competitive advantages. So it’s pretty important stuff. I was expecting to read something along the lines of, “You are your greatest competitive advantage” (something Jasmine Star has really promoted) – this is something I 100% agree with, but I’ve heard it ten million times, so honestly? Hearing it one more time from Seth Godin would have been a bit of a disappointment considering what a legend he is. Lucky for me, he came up with something so much more interesting. Read all about it here, but my favourite quote?
“More time on the problem isn’t the way. More guts is. When you expose yourself to the opportunities that scare you, you create something scarce, something others won’t do.” – Seth Godin, you are the man.
Wow. I’ve spent the past two days arranging my schedule, wishing I had more time to fit everything in, when I’ve completely forgotten to focus on the content of the work I produce, taking risks, and producing excellence. Why are these things so easy to forget?
So here I am, thanking Seth Godin for the inspiration, for waking me up to what it’s all about. I love him for it. I hope you take the time to read the post. Let me know what you think about it in the comments section! What is YOUR competitive advantage? Have you taken the time to really sit down and think about it? If not, I dare you to :).